What We Do

Sales Yield Growth provides specialised coaching and consulting services to drive performance and revenue uplift for conference, wedding and event venues. With experience working in over 100 venues, Sales Yield Growth provides our clients with the tools to improve their conference and events sales processes resulting in increased revenue and profit and a productive and innovative sales culture engrained in the team.


We are in unprecedented times and no-one has all of the answers. We would like to show our support to hotels, clubs and event venues by providing free 30 minute virtual consultations. You may be after advice on how to manage a specific postponed or cancelled event situation, how to manage the sales office with a limited team, or any number of challenges regarding what recovery looks like for venues who host events. We are here to help. After all, we are all in this together.

Sales Recovery Program

Delivered over a 4 week period, the Sales Recovery Program is designed to assist venues post COVID-19 to effectively re-engage with their clients, re-imagine their offering and establish responsibilities for the team members managing the sales office. We will assist with interpretation of legislation regarding social distancing, and provide specialised solutions to delivering events post COVID-19.

High Performance Sales Coaching

We believe that building a high performance sales culture will deliver ultimate returns on revenue and profit to your business. Our coaching programs provide a whole of team approach to ensure success, including engaging owners, management and sales teams throughout the process.

We recognise that all venues have their own unique challenges and opportunities. Speak to our team to find out how we can customise our programs to reflect your venue type and location, size and experience of your sales team, and your desired outcomes.

Specialising in:

  • Pre-Openings – delivered over the 6-12 months
    leading up to the opening of venue/event spaces, working with Management to ensure all processes are in place for Conference and Events Team, including assistance with Sales recruitment.
  • Pro-Active Sales – focused on driving additional demand for the venue, working with the Pro- Active Sales Team over a 2 month period
  • Conference and Event Sales Programs – Provides a program specific to the size of the venue and sales team that provide a Discovery Process, Recommendations and a Coaching Program to specifically drive revenue and profit for the venue and improve Sales Processes in the Conference and Events Team.

Consultancy Services

  • Discovery and Recommendations
  • Organisational Structure & Responsibilities
  • Business Plans
  • Sales & Marketing Plans
  • Mystery Shopping
  • Recruitment and On-boarding
  • Reporting

e-Learning – Coming Soon!

  • Online training modules for all stages of the sales cycle and more.
  • Driving demand for all stages of the sales cycle and more
  • Driving conversion of leads
  • Event Management
  • Event Delivery

Who we work with

  • Hotels
  • Resorts
  • Clubs
  • Convention Centres
  • Wedding and Event Venues

Global Experience

  • Australia – Melbourne, Regional Victoria, Sydney, Regional New South Wales, Regional South Australia, Canberra, Brisbane, Gold Coast & Perth.
  • New Zealand
  • Indonesia
  • Singapore
  • Thailand
  • Malaysia
  • Japan
  • United Arab Emirates