Our Team

Lauren Cummings
Co-Founder & Managing Director

Our Co-Founder & Managing Director, Lauren hails from the land of the long white cloud, but has called Melbourne home since 2001.

With a background in conference sales and management for major hotel brands, Lauren spends her days coaching and consulting with conference and event venue operators who want to build sustainable, long-term profit growth.

Lauren has an in-depth understanding of the sales process across all segments of the market, including hotel operations and people management. This broad skill base, along with a history of implementing change that directly impacts profit levels, makes Lauren the ideal choice to deliver our unique style of consulting.

Sarah Smith

Having lived and worked in Sydney all her life, Sarah has over 13 years experience working in the hotel industry. With a background in sales and marketing and conference sales, Sarah has a strong understanding of both the MICE market and team management.

Most recently in the role of Director of Sales and Marketing for a large conference hotel, Sarah understands the importance of the conference sales process and driving food and beverage and rooms revenue and profit. Having worked closely with conference sales teams for a number of years, Sarah brings with her a great ability to coach and mentor the conference sales teams through the SYG process. Her enthusiasm for the MICE market is infectious and her ability to drive change within the teams ensures that everyone involved in the process gains valuable experience.

Get in touch with one of our highly
experienced team members today