Additional Services – Specific Projects

Assistance With A Specific Requirement

Additional services provided by SYG are…

Mentoring & Performance Management:

Usually deployed by clients who have completed the Conference & Event Sales Yield Growth 3 Phase Program. Facilitates the continued driving of Team Member Development and Business Profit Growth.


  • Full review of team, structure, responsibilities & culture. Re-alignment as required.
  • Development & Implementation of “Culture Refresh” plan
  • One on One Coaching with General Managers, Senior Executives and broader Team Members.
  • On site for 2 days every 6-8 weeks providing on the job coaching & direction.
  • Availability for  advice or guidance on particular business opportunities to ensure conversion rates and yield continue to grow measurably, including Weekly Sales Calls (via phone) as appropriate.


Mystery Shopping:

Various enquiries will be placed into both your venue & your competitors via email & phone.  A full report on the call itself and the sales process will be provided.


Research & Market Driven Development Plans:   

Provide Market Research and Recommendations for planned expansion or new developments.


  • Analysis of the local and wider Market and areas of greatest opportunity.
  • Review of Competitors and recommendations in line with the competitive landscape.
  • Proposed Standard and Market Positioning of the development.
  • Design advice including optimum capacities and return on capital.
  • Advice on proposed standard, style and design of associated accommodation.


  • Separate Business Analysis can be conducted for established Business’s as part of Performance Refinement and identification of further Profit Opportunity.


Market Feasibilities:

Develop Financial Feasibilities for proposed acquisitions, expansion and new developments.


  • Feasibilities with Sensitivities based on assessed and agreed likely trading performance for the proposed project.
  • Variations can be produced in line with proposed options for project design or fit out standards etc.


Business Plans:

Development of Business Plans with Associated Financial Budgets from 1 to 5 year timelines.


  • Facilitation of Planning Days
  • Clarifying the Agreed Vision for the Business
  • Developing Product Development Plans prioritorised with estimated costings tied to financial ROI’s (Return on Invested Capital)
  • Sales, Marketing and Distribution Plan across the Segments
  • Financial Budgets with separate Department Revenue and Profitability
  • Separate Strategic Planning Days can be conducted to drive and keep the Business Plan alive and evolving.


Recruitment & Commencement of Key Personnel:       

Assistance with all aspects of Recruitment & Commencement


  • Drafting recruitment advertisements
  • Profiling potential candidates
  • Completing interviews and providing recommendations.
  • Developing appropriate remuneration models including incentive/at risk components attached to business/profit relevant KPI’s.
  • Initial Training and Accelerated Introduction to the Business and the Role.
  • Appropriate Goal setting.

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